About Us
We're not some boardroom brand built by suits. We're log haulers, vets, bartenders, construction workers, Nurses. We've poured concrete in the rain, fixed engines in the dark, pulled all night shifts, and laid our backs into jobs most folks don't see, and even fewer respect.
We grew up in small towns where work starts before the sun's up and doesn't stop just because you're tired. Our families taught us what it means to earn your keep: be the first one in, the last one out, and never complain unless your boots are off.
that way of life stuck with us!
Dirt Road Cowboys started with a simple idea, show the world the grit, grind, and beauty of blue-collar life. What began as a few videos turned into a movement, a page built for the unsung heroes working jobs most people will never understand.
From the Forests of Washington to the steel yards, oil fields, open ranges, and highways- we shine a light on the people who get the job done. No filters, no fluff. Just real stories, real work, and real pride.
But something was missing.
Most energy drinks out there weren't made for folks like us and didn't represent us. they are full of junk, too sweet, or gave you jitters and a crash. the also represented extreme sports or working out. Nothing really representing the demographic that buys the most energy drinks.
So we created DRC Energy because we were tired of energy drinks that didn't work, didn't hydrate, and didn't represent the blue-collar community. Every can is Loaded with clean ingredients giving you that energy boost, mental focus, and hydration to complete the long day ahead.
Whether you're swinging as hammer, hauling logs, drilling oil, mining coal, or pulling all night shifts, DRC Energy is made for you!
Made by blue-collar for blue-collar... this drink is yours!
